Struggling health and beauty chain Bodycare says it will immediately shut 32 of its stores across the UK and make 450 staff redundant, after going into administration.
Known for being a bargain stop for cosmetics and beauty products, including big tubs of popular moisturisers and conditioners displayed on floor-to-ceiling shelves, the firm has about 1,500 employees.
It has 147 bricks-and-mortar shops which have become too expensive to maintain amidst rising rents.
The company's administrators said retailers were facing "challenging times" with rising costs and fierce competition for consumer spending.